Concepedia
Statistics
Publications
17
Citations
799
H-Index
15
Active since
1996
Affiliations
University of Cincinnati(Current)
University of Oregon
University of Washington
University of Washington Bothell
Azim Premji University
Aparna Sundar is an author at University of Cincinnati specializing in marketing, business, and consumer behavior.
Publications per year
1996–2024
Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design
Aparna Sundar, Theodore J. Noseworthy · Journal of Marketing · 2014 · 215 citations
Business, Marketing, Marketing Management +9
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation
Aparna Sundar, Theodore J. Noseworthy · Journal of Consumer Research · 2016 · 131 citations · Full text
Business, Marketing, Marketing Management +14
The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
Conor M. Henderson, Marc Mazodier, Aparna Sundar · Journal of Marketing · 2019 · 57 citations
How product aesthetics cues efficacy beliefs of product performance
Aparna Sundar, Edita S. Cao, Karen A. Machleit · Psychology and Marketing · 2020 · 44 citations
Business, Marketing, Psychology +13
Collaborative Art: A Transformational Force within Communities
Melissa G. Bublitz, Tracy Rank‐Christman, Luca Cian et al. · Journal of the Association for Consumer Research · 2019 · 43 citations · Full text
Arts, Community Arts, Community Engagement +16
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