Concepedia

Marc Mazodier

MM

16

Publications

648

Citations

14

H-Index

2010

Active since

Affiliations

The University of Adelaide(Current)

Institut Superieur de Gestion

Kedge Business School

Zayed University

Hong Kong Baptist University

Marc Mazodier is an author at The University of Adelaide specializing in consumer research, management, and marketing.

Top concepts

MarketingManagementBusinessConsumer ResearchAdvertisingSponsorshipBrand StrategyBrand AwarenessBrand DevelopmentBrand Equity

Publications per year

2010–2023

16

Publications

16

Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges

Marc Mazodier, Amir Rezaee · Journal of the Academy of Marketing Science · 2013 · 81 citations

Cross Listing, Business, Sponsorship +6

The role of sponsorship fit for changing brand affect: A latent growth modeling approach

Marc Mazodier, Pascale Quester · International Journal of Research in Marketing · 2013 · 81 citations

Advertising, Brand Equity, Latent Growth +9

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Marc Mazodier, Dwight Merunka · Journal of Business Research · 2014 · 64 citations

Individual Drivers, Brand Equity, Management +9

The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

Conor M. Henderson, Marc Mazodier, Aparna Sundar · Journal of Marketing · 2019 · 55 citations

Consumer Research, Sports Sponsorship, Brand Strategy +19

Which sport sponsorships most impact sponsor CSR image?

Carolin Plewa, François A. Carrillat, Marc Mazodier et al. · European Journal of Marketing · 2016 · 53 citations

Brand Strategy, Sports Sponsorship, Social Influence +23

Rows per page

1–5 of 16