Concepedia

Conor M. Henderson

CM

10

Publications

1K

Citations

10

H-Index

2011

Active since

Affiliations

University of Oregon(Current)

University of Washington

Paccar (United States)

Conor M. Henderson is an author at University of Oregon specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchAdvertisingBrand EquityBrand StrategyBrand AwarenessBrand DevelopmentCustomer Satisfaction

Publications per year

2011–2023

10

Publications

10

Building, measuring, and profiting from customer loyalty

George F. Watson, Joshua T. Beck, Conor M. Henderson et al. · Journal of the Academy of Marketing Science · 2015 · 330 citations

Customer Profitability, Customer Satisfaction, Business +4

Review of the theoretical underpinnings of loyalty programs

Conor M. Henderson, Joshua T. Beck, Robert W. Palmatier · Journal of Consumer Psychology · 2011 · 260 citations

Effect of Customer-Centric Structure on Long-Term Financial Performance

Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson et al. · Marketing Science · 2014 · 112 citations

Customer Satisfaction, Firm Performance, Brand Strategy +18

Customer Success Management: The next evolution in customer management practice?

Bryson Hilton, Bita Hajihashemi, Conor M. Henderson et al. · Industrial Marketing Management · 2020 · 65 citations · Full text

Customer Experience, Customer Satisfaction, Customer Success Management +9

Customer inertia marketing

Conor M. Henderson, Lena Steinhoff, Colleen M. Harmeling et al. · Journal of the Academy of Marketing Science · 2020 · 62 citations

Customer Experience, Customer Satisfaction, Digital Marketing +8

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