Colleen M. Harmeling

Toward a theory of customer engagement marketing

Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold et al. · Journal of the Academy of Marketing Science · 2016 · 992 citations

Business, Marketing, Marketing Management +12

Creating Effective Online Customer Experiences

Alexander Bleier, Colleen M. Harmeling, Robert W. Palmatier · Journal of Marketing · 2018 · 435 citations

Business, Marketing, Marketing Management +17

Beyond anger: A deeper look at consumer animosity

Colleen M. Harmeling, Peter Magnusson, Nitish Singh · Journal of International Business Studies · 2015 · 166 citations

Business, Marketing, Marketing Management +14

Transformational Relationship Events

Colleen M. Harmeling, Robert W. Palmatier, Mark B. Houston et al. · Journal of Marketing · 2015 · 138 citations · Full text

Social Sciences, Organizational Behavior, Customer Relationship Management +12

Insight is power: Understanding the terms of the consumer-firm data exchange

Manfred Krafft, Vikas Kumar, Colleen M. Harmeling et al. · Journal of Retailing · 2020 · 82 citations · Full text

Computing, Management Information Systems, Marketing +17