Concepedia

Jordan W. Moffett

JW

3

Publications

1K

Citations

3

H-Index

2016

Active since

Affiliations

Louisiana State University(Current)

University of Washington

University of Kentucky

Jordan W. Moffett is an author at Louisiana State University specializing in management, business, and marketing.

Top concepts

Publications per year

2016–2022

3

Publications

3

Toward a theory of customer engagement marketing

Colleen M. Harmeling, Jordan W. Moffett, Mark J. Arnold et al. · Journal of the Academy of Marketing Science · 2016 · 963 citations

, , +8

A theory of multiformat communication: mechanisms, dynamics, and strategies

Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2020 · 73 citations · Full text

, , +4

Toward a theory of corporate apology: mechanisms, contingencies, and strategies

Wei Shao, Jordan W. Moffett, Sara Quach et al. · European Journal of Marketing · 2022 · 13 citations · Full text

, , +14

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