A theory of multiformat communication: mechanisms, dynamics, and strategies - Concepedia

Concepedia

Publication | Open Access

A theory of multiformat communication: mechanisms, dynamics, and strategies

DOI Full Paper Access

73

Citations

86

References

2020

Year

Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier

Journal of the Academy of Marketing Science

MultiplexingInterpersonal CommunicationCommunication StrategyCommunicationArtsCommunication ArchitectureMultiformat Communication

References

	Year	Citations

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