Judith Anne Garretson Folse

Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer

Stacy Landreth Grau, Judith Anne Garretson Folse · Journal of Advertising · 2007 · 490 citations

Less-involved Consumer, Digital Marketing, Consumer Research +20

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse · Psychology and Marketing · 2016 · 279 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +16

Cause-Relating Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions

Judith Anne Garretson Folse, Ronald W. Niedrich, Stacy Landreth Grau · Journal of Retailing · 2010 · 203 citations

Buying Behavior, Advertising, Consumer Study +10

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse · Journal of the Academy of Marketing Science · 2020 · 134 citations

Brand Perception, Culture, Brand Equity +8

The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns

Andrea Heintz Tangari, Judith Anne Garretson Folse, Scot Burton et al. · Journal of Advertising · 2010 · 130 citations

Crm Messages, Social Marketing, Consumer Research +17