Randle D. Raggio

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse · Psychology and Marketing · 2016 · 279 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +16

The theoretical separation of brand equity and brand value: Managerial implications for strategic planning

Randle D. Raggio, Robert P. Leone · Journal of Brand Management · 2007 · 204 citations · Full text

Brand Equity, Brand Value, Brand Positioning +10

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse · Journal of the Academy of Marketing Science · 2020 · 134 citations

Brand Perception, Culture, Brand Equity +8

Service network value co-creation: Defining the roles of the generic actor

Peter Ekman, Randle D. Raggio, Steven Thompson · Industrial Marketing Management · 2016 · 101 citations

Service Network, Service Logic, Management +9

Gratitude in relationship marketing

Randle D. Raggio, Anna Walz, Mousumi Bose Godbole et al. · European Journal of Marketing · 2014 · 93 citations

Relationship Marketing, Business-to-business Research, Relational Exchange +10