Julie Guidry Moulard

Authenticity under threat: When social media influencers need to go beyond self-presentation

Alice Audrezet, Gwarlann de Kerviler, Julie Guidry Moulard · Journal of Business Research · 2018 · 946 citations

Influencer Studies, Social Media, Interpersonal Communication +9

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Julie Guidry Moulard, Carolyn Garrity, Dan Hamilton Rice · Psychology and Marketing · 2015 · 322 citations

Consumer Research, Brand Strategy, Social Influence +22

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse · Psychology and Marketing · 2016 · 279 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +16

The authentic virtual influencer: Authenticity manifestations in the metaverse

Bernadett Köles, Alice Audrezet, Julie Guidry Moulard et al. · Journal of Business Research · 2023 · 173 citations · Full text

Influencer Studies, Digital Society, Metaverse +7

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Julie Guidry Moulard, Randle D. Raggio, Judith Anne Garretson Folse · Journal of the Academy of Marketing Science · 2020 · 134 citations

Brand Perception, Culture, Brand Equity +8