Concepedia

Bernadett Köles

BK

18

Publications

1.3K

Citations

15

H-Index

2009

Active since

Affiliations

Institut d'Economie Scientifique Et de Gestion(Current)

École Supérieure de Commerce de Rennes

Iscte – Instituto Universitário de Lisboa

University of Puerto Rico System

New York University

Bernadett Köles is an author at Institut d'Economie Scientifique Et de Gestion specializing in management, business, and virtual reality.

Top concepts

BusinessManagementVirtual RealityMarketingVirtual WorldsSocial SciencesUser ExperienceInteractive MarketingCultureCommunication

Publications per year

2009–2023

18

Publications

18

Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

Ruchi Mishra, Rajesh Kumar Singh, Bernadett Köles · International Journal of Consumer Studies · 2020 · 367 citations

Omnichannel Retailing Context, Consumer Uncertainty, Digital Marketing +19

The authentic virtual influencer: Authenticity manifestations in the metaverse

Bernadett Köles, Alice Audrezet, Julie Guidry Moulard et al. · Journal of Business Research · 2023 · 173 citations · Full text

Influencer Studies, Digital Society, Metaverse +7

The digital transformation of human identity

Péter Nagy, Bernadett Köles · Convergence The International Journal of Research into New Media Technologies · 2014 · 124 citations

Engineering, Digital Identity, Communication +19

Virtual reality and its impact on B2B marketing: A value-in-use perspective

D. Eric Boyd, Bernadett Köles · Journal of Business Research · 2018 · 115 citations

Business-to-business Research, Interactive Marketing, Virtual Reality +11

The role of brand experience, brand resonance and brand trust in luxury consumption

Rehan Husain, Justin Paul, Bernadett Köles · Journal of Retailing and Consumer Services · 2022 · 107 citations

Marketing, Luxury, Consumer Culture +12

Rows per page

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