Concepedia
Statistics
Publications
23
Citations
1.3K
H-Index
18
Active since
1998
Affiliations
James Madison University(Current)
University of Central Florida
University of Virginia
University of Edinburgh
Virginia Commonwealth University
D. Eric Boyd is an author at James Madison University specializing in business, marketing, and management.
Publications per year
1998–2022
Corporate Social Responsibility in Global Supply Chains: A Procedural Justice Perspective
D. Eric Boyd, Robert E. Spekman, John W. Kamauff et al. · Long Range Planning · 2007 · 268 citations
Management, International Business, Supply Chain Management +16
When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
D. Eric Boyd, Rajesh Chandy, Marcus Cunha · Journal of Marketing Research · 2010 · 197 citations
Business, Marketing, Marketing Management +13
Virtual reality and its impact on B2B marketing: A value-in-use perspective
D. Eric Boyd, Bernadett Köles · Journal of Business Research · 2018 · 118 citations
Business, Marketing, Marketing Management +11
Branded Apps and Their Impact on Firm Value: A Design Perspective
D. Eric Boyd, P.K. Kannan, Rebecca J. Slotegraaf · Journal of Marketing Research · 2019 · 101 citations
Business, Marketing, Marketing Management +16
When Do Large Product Assortments Benefit Consumers? An Information-Processing Perspective
D. Eric Boyd, Kenneth D. Bahn · Journal of Retailing · 2009 · 74 citations
Business, Economics, Marketing +11
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