Concepedia

Marcus Cunha

MC

14

Publications

920

Citations

13

H-Index

2004

Active since

Affiliations

University of Washington(Current)

University of Florida

University of Georgia

Marcus Cunha is an author at University of Washington specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorBehavioral ScienceConsumer Decision MakingBehavioral Decision MakingEconomicsAdvertising

Publications per year

2004–2020

14

Publications

14

The Influence of Price Discount Framing on the Evaluation of a Product Bundle

Chris Janiszewski, Marcus Cunha · Journal of Consumer Research · 2004 · 196 citations

When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

D. Eric Boyd, Rajesh Chandy, Marcus Cunha · Journal of Marketing Research · 2010 · 186 citations

Financial Perspective, Managerial Aspect, Firm Performance +14

Strategic Information Transmission in Peer-to-Peer Lending Markets

Fábio Caldieraro, Jonathan Z. Zhang, Marcus Cunha et al. · Journal of Marketing · 2017 · 99 citations

Consumer Research, Strategic Information Transmission, Market Design +16

Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence

Jeffrey D. Shulman, Marcus Cunha, Julian K. Saint Clair · Marketing Science · 2015 · 85 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +20

Riding Coattails: When Co-Branding Helps versus Hurts Less-Known Brands

Marcus Cunha, Mark Forehand, Justin W. Angle · Journal of Consumer Research · 2014 · 73 citations

Adaptive-learning Theory, Brand Strategy, Consumer Research +16

Rows per page

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