Jonathan Z. Zhang

Influencer Marketing Effectiveness

Fine F. Leung, Flora F. Gu, Yiwei Li et al. · Journal of Marketing · 2022 · 419 citations · Full text

Management, Marketing, Marketing Management +15

Dynamic Relationship Marketing

Jonathan Z. Zhang, George F. Watson, Robert W. Palmatier et al. · Journal of Marketing · 2016 · 264 citations · Full text

Business, Marketing, Marketing Management +15

Marketing ecosystem: An outside-in view for sustainable advantage

Jonathan Z. Zhang, George F. Watson · Industrial Marketing Management · 2020 · 124 citations · Full text

Management, Marketing, Marketing Management +11

Consumer dynamics: theories, methods, and emerging directions

Jonathan Z. Zhang, Chun-Wei Chang · Journal of the Academy of Marketing Science · 2020 · 113 citations

Business, Marketing, Marketing Management +12

Dynamic Targeted Pricing in B2B Relationships

Jonathan Z. Zhang, Oded Netzer, Asim Ansari · Marketing Science · 2014 · 104 citations

Business, Business Economics, Marketing +17