Jonathan Z. Zhang

Influencer Marketing Effectiveness

Fine F. Leung, Flora F. Gu, Yiwei Li et al. · Journal of Marketing · 2022 · 376 citations · Full text

Marketing Analytics, Customer Satisfaction, Influencer Marketing Initiatives +25

Dynamic Relationship Marketing

Jonathan Z. Zhang, George F. Watson, Robert W. Palmatier et al. · Journal of Marketing · 2016 · 259 citations · Full text

Relationship Marketing, Effective Rm Strategies, Interactive Marketing +15

Marketing ecosystem: An outside-in view for sustainable advantage

Jonathan Z. Zhang, George F. Watson · Industrial Marketing Management · 2020 · 118 citations · Full text

Green Marketing, Sustainable Advantage, Sustainable Marketing +7

Consumer dynamics: theories, methods, and emerging directions

Jonathan Z. Zhang, Chun-Wei Chang · Journal of the Academy of Marketing Science · 2020 · 107 citations

Economics, Buying Behavior, Consumer Study +9

Dynamic Targeted Pricing in B2B Relationships

Jonathan Z. Zhang, Oded Netzer, Asim Ansari · Marketing Science · 2014 · 103 citations

Dynamic Pricing, Consumer Uncertainty, Buyer Heterogeneity +13