34
Publications
2.5K
Citations
20
H-Index
2002
Active since
Yiwei Li is an author at Southeast University specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingArtsSocial SciencesSocial InfluenceBehavioral ScienceFinanceEngineeringCorporate Governance
Publications per year
2002–2024
34
34
Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li et al. · Journal of Marketing · 2022 · 376 citations · Full text
Marketing Analytics, Customer Satisfaction, Influencer Marketing Initiatives +25
Rows per page
1–5 of 34