Statistics
Publications
34
Citations
2.5K
H-Index
20
Active since
2002
Yiwei Li is an author at Southeast University specializing in management, business, and marketing.
Publications per year
2002–2024
34
34
Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li et al. · Journal of Marketing · 2022 · 376 citations · Full text
Marketing Analytics, Customer Satisfaction, Influencer Marketing Initiatives +25
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1–5 of 34