Concepedia

Flora F. Gu

FF

23

Publications

2.6K

Citations

19

H-Index

2003

Active since

Affiliations

Hong Kong Polytechnic University(Current)

Hong Kong Baptist University

University of Hong Kong

Xi'an Jiaotong University

City University of Hong Kong

Flora F. Gu is an author at Hong Kong Polytechnic University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingArtsBusiness StrategyCommunicationGlobal StrategyStrategic ManagementCustomer SatisfactionInternational Business

Publications per year

2003–2022

23

Publications

23

When Does<i>Guanxi</i>Matter? Issues of Capitalization and Its Dark Sides

Flora F. Gu, Kineta Hung, David K. Tse · Journal of Marketing · 2008 · 519 citations

East Asian Studies, Orientalism, Industrial Organization +22

Online influencer marketing

Fine F. Leung, Flora F. Gu, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2022 · 459 citations

Influencer Studies, Viral Marketing, Social Media +13

Influencer Marketing Effectiveness

Fine F. Leung, Flora F. Gu, Yiwei Li et al. · Journal of Marketing · 2022 · 376 citations · Full text

Marketing Analytics, Customer Satisfaction, Influencer Marketing Initiatives +25

When Does <i>Guanxi</i> Matter? Issues of Capitalization and Its Dark Sides

Flora F. Gu, Kineta Hung, David K. Tse · Journal of Marketing · 2008 · 360 citations

East Asian Studies, Industrial Organization, Global Studies +22

A social institutional approach to identifying generation cohorts in China with a comparison with American consumers

Kineta Hung, Flora F. Gu, Chi Kin Yim · Journal of International Business Studies · 2007 · 167 citations

American Consumers, Demographic Change, Population History +11

Rows per page

1–5 of 23