Concepedia
Statistics
Publications
21
Citations
2.7K
H-Index
18
Active since
2000
Affiliations
Hong Kong Baptist University(Current)
University of Hong Kong
Hong Kong Polytechnic University
City University of Hong Kong
Hong Kong University of Science and Technology
Kineta Hung is an author at Hong Kong Baptist University specializing in marketing, management, and advertising.
Top concepts
MarketingManagementAdvertisingBusinessArtsConsumer ResearchMarketing CommunicationEast Asian StudiesCultureCommunication
Publications per year
2000–2023
When Does<i>Guanxi</i>Matter? Issues of Capitalization and Its Dark Sides
Flora F. Gu, Kineta Hung, David K. Tse · Journal of Marketing · 2008 · 519 citations
East Asian Studies, Orientalism, Industrial Organization +22
The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes
Kineta Hung, Stella Yiyan Li · Journal of Advertising Research · 2007 · 401 citations
Neurogenomics, Genetics, Consumer Research +31
When Does <i>Guanxi</i> Matter? Issues of Capitalization and Its Dark Sides
Flora F. Gu, Kineta Hung, David K. Tse · Journal of Marketing · 2008 · 360 citations
East Asian Studies, Industrial Organization, Global Studies +22
Assessing Celebrity Endorsement Effects in China
Kineta Hung, Kimmy Wa Chan, Caleb H. Tse · Journal of Advertising Research · 2011 · 181 citations · Full text
Value Theory, Consumer Research, Brand Strategy +25
A social institutional approach to identifying generation cohorts in China with a comparison with American consumers
Kineta Hung, Flora F. Gu, Chi Kin Yim · Journal of International Business Studies · 2007 · 167 citations
American Consumers, Demographic Change, Population History +11
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