Statistics
Publications
21
Citations
2.7K
H-Index
19
Active since
2000
Kineta Hung is an author at Hong Kong Baptist University specializing in marketing, social sciences, and advertising.
Publications per year
2000–2023
21
21
Assessing Celebrity Endorsement Effects in China
Kineta Hung, Kimmy Wa Chan, Caleb H. Tse · Journal of Advertising Research · 2011 · 185 citations · Full text
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