Concepedia

Stella Yiyan Li

SY

13

Publications

1.5K

Citations

12

H-Index

2006

Active since

Affiliations

City University of Hong Kong(Current)

University of Hong Kong

New Mexico State University

Northern Arizona University

Hong Kong Baptist University

Stella Yiyan Li is an author at City University of Hong Kong specializing in management, marketing, and business.

Top concepts

ManagementMarketingGenderBusinessUser ExperienceSocial InfluenceInteractive MarketingHuman-computer InteractionCultureCreativity

Publications per year

2006–2023

13

Publications

13

The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes

Kineta Hung, Stella Yiyan Li · Journal of Advertising Research · 2007 · 401 citations

Neurogenomics, Genetics, Consumer Research +31

Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity

Kimmy Wa Chan, Stella Yiyan Li · Journal of Business Research · 2009 · 385 citations

Social Media, Engineering, Social Behavior +15

Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising

Kineta Hung, Stella Yiyan Li, Russell W. Belk · Journal of International Business Studies · 2007 · 138 citations

New Woman, Culture, Advertising +12

Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community

Kineta Hung, Stella Yiyan Li, David K. Tse · Journal of Advertising · 2011 · 121 citations

What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation

Kimmy Wa Chan, Stella Yiyan Li, Jian Ni et al. · Production and Operations Management · 2020 · 93 citations

Project Management, Firm Feedback, Social Influence +22

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