Stella Yiyan Li - Concepedia

Author

Stella Yiyan Li

City University of Hong Kong ORCID

Also Known As

Stella Yiyan Li

Publications

1.5K

Citations

H-Index

Concepts

All Affiliations

City University of Hong Kong University of Hong Kong New Mexico State University Northern Arizona University Hong Kong Baptist University

About

Stella Yiyan Li is an author at City University of Hong Kong specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	3	3	186
2	Engineering	2	2	434
3	Arts	1	1	138
4	Education	1	1	45
5	Language Studies	1	1	45

Stella Yiyan Li

Publications

1.5K

Citations

H-Index

Page 1

	Year	Citations
The Influence of eWOM on Virtual Consumer Communities: Social Capital, Consumer Learning, and Behavioral Outcomes Kineta Hung, Stella Yiyan Li Journal of Advertising Research NeurogenomicsGeneticsConsumer ResearchVirtual Consumer CommunitiesSocial Influence	2007	401
Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity Kimmy Wa Chan, Stella Yiyan Li Journal of Business Research Social MediaEngineeringSocial BehaviorSocial ComputingInteractive Marketing	2009	385
Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising Kineta Hung, Stella Yiyan Li, Russell W. Belk Journal of International Business Studies New WomanCultureAdvertisingConsumer CultureGlocal Understandings	2007	138
Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community Kineta Hung, Stella Yiyan Li, David K. Tse Journal of Advertising	2011	121
What Feedback Matters? The Role of Experience in Motivating Crowdsourcing Innovation Kimmy Wa Chan, Stella Yiyan Li, Jian Ni, Production and Operations Management Project ManagementFirm FeedbackSocial InfluenceOrganizational BehaviorMotivating Crowdsourcing Innovation	2020	93
Fostering Customer Ideation in Crowdsourcing Community: The Role of Peer-to-peer and Peer-to-firm Interactions Kimmy Wa Chan, Stella Yiyan Li, Jianjun Zhu Journal of Interactive Marketing	2015	73
Ideator Expertise and Cocreator Inputs in Crowdsourcing‐Based New Product Development Jianjun Zhu, Stella Yiyan Li, Michelle Andrews Journal of Product Innovation Management Digital MarketingProject ManagementCreativityManagementNew Product Development	2017	60
Good to Be Novel? Understanding How Idea Feasibility Affects Idea Adoption Decision Making in Crowdsourcing Kimmy Wa Chan, Stella Yiyan Li, Jianjun Zhu Journal of Interactive Marketing	2018	60
Online critical review classification in response strategy and service provider rating: Algorithms from heuristic processing, sentiment analysis to deep learning Jianjun Zhu, Yung‐Chun Chang, Chih‐Hao Ku, Journal of Business Research Natural Language ProcessingArtificial IntelligenceCustomer ReviewEngineeringMachine Learning	2020	49
Images of the Contemporary Woman in Advertising in China Kineta Hung, Stella Yiyan Li Journal of International Consumer Marketing Magazine AdvertisingEast Asian StudiesContemporary WomenEducationFlower Vase	2006	45

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