Caleb H. Tse

Assessing Celebrity Endorsement Effects in China

Kineta Hung, Kimmy Wa Chan, Caleb H. Tse · Journal of Advertising Research · 2011 · 185 citations · Full text

Business, Marketing, Marketing Management +15

Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions

Chen Lou, Hyunjin Kang, Caleb H. Tse · International Journal of Advertising · 2021 · 117 citations

Business, Marketing, Psychology +17

A Multimediation Model of Learning by Exporting: Analysis of Export-Induced Productivity Gains

Caleb H. Tse, Linhui Yu, Jianjun Zhu · Journal of Management · 2015 · 73 citations

Management, Strategic Management, Strategy +16

Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses

Fine F. Leung, Sara Kim, Caleb H. Tse · Journal of Marketing · 2020 · 63 citations · Full text

Business, Human Resource Management, Marketing +17

Digital platform attention and international sales: An attention-based view

Jingyu Li, Yigang Pan, Yi Yang et al. · Journal of International Business Studies · 2022 · 62 citations

Business, Marketing, Marketing Management +16