Concepedia
Statistics
Publications
15
Citations
733
H-Index
13
Active since
2011
Affiliations
Nanyang Technological University(Current)
University of Hong Kong
Hong Kong Baptist University
York University
Sungkyunkwan University
Caleb H. Tse is an author at Nanyang Technological University specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingInternational BusinessInternational ManagementAdvertisingGlobal StrategyGlobalizationBusiness StrategyConsumer Behavior
Publications per year
2011–2025
Assessing Celebrity Endorsement Effects in China
Kineta Hung, Kimmy Wa Chan, Caleb H. Tse · Journal of Advertising Research · 2011 · 181 citations · Full text
Value Theory, Consumer Research, Brand Strategy +25
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions
Chen Lou, Hyunjin Kang, Caleb H. Tse · International Journal of Advertising · 2021 · 104 citations
A Multimediation Model of Learning by Exporting: Analysis of Export-Induced Productivity Gains
Caleb H. Tse, Linhui Yu, Jianjun Zhu · Journal of Management · 2015 · 70 citations
Mediation Mechanisms, Firm Performance, Education +27
Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses
Fine F. Leung, Sara Kim, Caleb H. Tse · Journal of Marketing · 2020 · 59 citations · Full text
Customer Satisfaction, Customer Attributions, Job Performance +22
Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Chen Lou, Caleb H. Tse · International Journal of Advertising · 2020 · 52 citations
Model Body Size, Consumer Study, Which Model +22
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