Chen Lou - Concepedia

Author

Chen Lou

Nanyang Technological University ORCID

Also Known As

C Lou, C Z Lou, C. Lou, Chen Lou, Chunhui Lou, Cong Lou, Lou, Chen

Publications

5.9K

Citations

H-Index

129

Concepts

All Affiliations

Nanyang Technological University Michigan State University Southern Methodist University San Diego State University Nanyang Institute of Technology

About

Chen Lou is an author at Nanyang Technological University specializing in communication, arts, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	15	16	2.2K
2	Management	14	15	1.6K
3	Business	3	3	185
4	Education	1	1	27
5	Engineering	1	1	181

Chen Lou

Publications

5.7K

Citations

H-Index

Page 1

	Year	Citations
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media Chen Lou, Shupei Yuan Journal of Interactive Advertising	2018	2.3K
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest Shupei Yuan, Chen Lou Journal of Interactive Advertising Digital MarketingConsumer ResearchSocial InfluenceCommunicationSocial Media Personae	2020	452
Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers Chen Lou, Siu Ting Josie Kiew, Tao Chen, Journal of Advertising	2022	369
Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising Chen Lou Journal of Advertising Digital MarketingTargeted AdvertisingSocial MarketingConsumer ResearchSocial Influence	2021	366
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions Chen Lou, Hye Kyung Kim Frontiers in Psychology Social PsychologyConsumer ResearchPeer RelationshipSocial InfluenceAdolescence	2019	328
Investigating Consumer Engagement with Influencer- vs. Brand-Promoted Ads: The Roles of Source and Disclosure Chen Lou, Sang-Sang Tan, Xiaoyu Chen Journal of Interactive Advertising Brand-promoted AdsTargeted AdvertisingConsumer ResearchSocial InfluenceCommunication	2019	202
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty Chen Lou, Quan Xie International Journal of Advertising	2020	200
AI agency vs. human agency: understanding human–AI interactions on TikTok and their implications for user engagement Hyunjin Kang, Chen Lou Journal of Computer-Mediated Communication Artificial IntelligenceEngineeringSocial Medium MonitoringEmerging MediaHuman-machine Interaction	2022	181
From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions Saleem Alhabash, Anna R. McAlister, Chen Lou, Journal of Interactive Advertising Digital MarketingPersuasive TechnologySocial MarketingConsumer ResearchSocial Influence	2015	118
Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions Chen Lou, Hyunjin Kang, Caleb H. Tse International Journal of Advertising	2021	104

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