Chen Lou

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Chen Lou, Shupei Yuan · Journal of Interactive Advertising · 2018 · 2.5K citations

Business, Marketing, Marketing Management +15

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Shupei Yuan, Chen Lou · Journal of Interactive Advertising · 2020 · 490 citations

Business, Marketing, Marketing Management +17

Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers

Chen Lou, Siu Ting Josie Kiew, Tao Chen et al. · Journal of Advertising · 2022 · 423 citations

Social Sciences, Communication, Marketing +14

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising

Chen Lou · Journal of Advertising · 2021 · 396 citations

Business, Communication, Marketing +17

Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions

Chen Lou, Hye Kyung Kim · Frontiers in Psychology · 2019 · 359 citations · Full text

Social Sciences, Communication, Marketing +15