Concepedia

Shupei Yuan

SY

40

Publications

5.1K

Citations

25

H-Index

2015

Active since

Affiliations

Northern Illinois University(Current)

Michigan State University

The University of Texas at Austin

University of Michigan

Texas Tech University

Shupei Yuan is an author at Northern Illinois University specializing in communication, arts, and social media.

Top concepts

ArtsCommunicationScience CommunicationSocial MediaPersuasionSocial SciencesSocial InfluenceBehavioral ScienceInterpersonal CommunicationCommunication Effects

Publications per year

2015–2024

40

Publications

40

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Chen Lou, Shupei Yuan · Journal of Interactive Advertising · 2018 · 2.3K citations

A qualitative study of user perceptions of mobile health apps

Wei Peng, Shaheen Kanthawala, Shupei Yuan et al. · BMC Public Health · 2016 · 492 citations · Full text

How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest

Shupei Yuan, Chen Lou · Journal of Interactive Advertising · 2020 · 452 citations

Digital Marketing, Consumer Research, Social Influence +27

Keep Using My Health Apps: Discover Users' Perception of Health and Fitness Apps with the UTAUT2 Model

Shupei Yuan, Wenjuan Ma, Shaheen Kanthawala et al. · Telemedicine Journal and e-Health · 2015 · 401 citations

Understanding Scientists’ Willingness to Engage

John C. Besley, Anthony Dudo, Shupei Yuan et al. · Science Communication · 2018 · 182 citations

Parallel Surveys, Behavioral Decision Making, Public Engagement +21

Rows per page

1–5 of 40