Concepedia

Fine F. Leung

FF

4

Publications

916

Citations

4

H-Index

2019

Active since

Affiliations

Hong Kong Polytechnic University(Current)

University of Washington

Paccar (United States)

Fine F. Leung is an author at Hong Kong Polytechnic University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessSocial InfluenceArtsSocial MediaCommunicationDigital MarketingInfluencer StudiesMarketing Insights

Publications per year

2019–2022

4

Publications

4

Online influencer marketing

Fine F. Leung, Flora F. Gu, Robert W. Palmatier · Journal of the Academy of Marketing Science · 2022 · 459 citations

Influencer Studies, Viral Marketing, Social Media +13

Influencer Marketing Effectiveness

Fine F. Leung, Flora F. Gu, Yiwei Li et al. · Journal of Marketing · 2022 · 376 citations · Full text

Marketing Analytics, Customer Satisfaction, Influencer Marketing Initiatives +25

Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses

Fine F. Leung, Sara Kim, Caleb H. Tse · Journal of Marketing · 2020 · 59 citations · Full text

Customer Satisfaction, Customer Attributions, Job Performance +22

Engaging Customer Cocreation in New Product Development Through Foreign Subsidiaries: Influences of Multinational Corporations’ Global Integration and Local Adaptation Mechanisms

Fine F. Leung, Caleb H. Tse, Chi Kin Yim · Journal of International Marketing · 2019 · 22 citations · Full text

Customer Cocreation, International Marketing, Firm Innovation +22

Rows per page

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