Statistics
Publications
44
Citations
4.8K
H-Index
32
Active since
2003
Oded Netzer is an author at Columbia University specializing in business, marketing, and consumer behavior.
Publications per year
2003–2025
44
44
Uniting the Tribes: Using Text for Marketing Insight
Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 710 citations
Mine Your Own Business: Market-Structure Surveillance Through Text Mining
Oded Netzer, Ronen Feldman, Jacob Goldenberg et al. · Marketing Science · 2012 · 704 citations
The Polarity of Online Reviews: Prevalence, Drivers and Implications
Verena Schoenmueller, Oded Netzer, Florian Stahl et al. · Journal of Marketing Research · 2020 · 204 citations
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