Concepedia

Oded Netzer

ON

Statistics

Publications

43

Citations

4.6K

H-Index

32

Active since

2003

Affiliations

Columbia University(Current)

Hebrew University of Jerusalem

University of Pennsylvania

Stanford University

New York University

Oded Netzer is an author at Columbia University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessInteractive MarketingEngineeringText MiningConsumer BehaviorBehavioral Decision MakingData Science

Publications per year

2003–2025

43

Publications

43

Mine Your Own Business: Market-Structure Surveillance Through Text Mining

Oded Netzer, Ronen Feldman, Jacob Goldenberg et al. · Marketing Science · 2012 · 694 citations

Marketing Analytics, Engineering, Business Intelligence +22

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 671 citations

Marketing Analytics, Digital Marketing, Text Analysis +14

MTurk Character Misrepresentation: Assessment and Solutions

Kathryn Sharpe Wessling, Joel Huber, Oded Netzer · Journal of Consumer Research · 2017 · 330 citations

Survey Screeners, Behavioral Decision Making, Consumer Research +17

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications

Oded Netzer, Alain Lemaire, Michal Herzenstein · Journal of Marketing Research · 2019 · 225 citations

Personality Traits, Credit Score, Text Mining +19

The Polarity of Online Reviews: Prevalence, Drivers and Implications

Verena Schoenmueller, Oded Netzer, Florian Stahl · Journal of Marketing Research · 2020 · 185 citations

Customer Satisfaction, Rating Scale, Consumer Research +18

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