Stephan Ludwig

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Stephan Ludwig, Ko de Ruyter, Mike Friedman et al. · Journal of Marketing · 2012 · 728 citations · Full text

Business, Marketing, Marketing Management +17

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger, Ashlee Humphreys, Stephan Ludwig et al. · Journal of Marketing · 2019 · 710 citations

Business, Marketing, Marketing Management +11

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages

Francisco Villarroel Ordenes, Dhruv Grewal, Stephan Ludwig et al. · Journal of Consumer Research · 2018 · 321 citations · Full text

Business, Marketing, Marketing Management +15

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal et al. · Journal of Marketing · 2019 · 316 citations · Full text

Business, Marketing, Marketing Management +17

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Francisco Villarroel Ordenes, Stephan Ludwig, Ko de Ruyter et al. · Journal of Consumer Research · 2017 · 241 citations · Full text

Computing, Marketing, Discourse Analysis +16