Ko de Ruyter

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation

Tom van Laer, Ko de Ruyter, Luca M. Visconti et al. · Journal of Consumer Research · 2013 · 1K citations

Activity-travel Pattern, Consumer Research, Narrative Transportation +17

Linking perceived service quality and service loyalty: a multi‐dimensional perspective

Josée Bloemer, Ko de Ruyter, Martin Wetzels · European Journal of Marketing · 1999 · 763 citations

Customer Satisfaction, Service Loyalty, Consumer Research +17

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Stephan Ludwig, Ko de Ruyter, Mike Friedman et al. · Journal of Marketing · 2012 · 704 citations

Marketing Analytics, Customer Satisfaction, Negative Affective Content +22

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Barak Libai, Ruth N. Bolton, Marnix S. Bügel et al. · Journal of Service Research · 2010 · 602 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Tim Hilken, Ko de Ruyter, Mathew Chylinski et al. · Journal of the Academy of Marketing Science · 2017 · 593 citations · Full text