Barak Libai

Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

Jacob Goldenberg, Barak Libai, Eitan Muller · Marketing Letters · 2001 · 2K citations

Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research

Barak Libai, Ruth N. Bolton, Marnix S. Bügel et al. · Journal of Service Research · 2010 · 602 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +20

The Firm's Management of Social Interactions

David Godes, Dina Mayzlin, Yubo Chen et al. · Marketing Letters · 2005 · 591 citations

Interpersonal Communication, Organizational Communication, Social Organization +7

Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

Barak Libai, Eitan Muller, Leon Recanati et al. · 2001 · 361 citations

Engineering, Innovation Adoption, Cellular Automata Models +17

Customer Referral Management: Optimal Reward Programs

Eyal Biyalogorsky, Eitan Gerstner, Barak Libai · Marketing Science · 2001 · 317 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +17