Statistics
Publications
38
Citations
3.9K
H-Index
29
Active since
1984
Eitan Gerstner is an author at University of California, Davis specializing in economics, business economics, and business.
Publications per year
1984–2018
38
38
Do Higher Prices Signal Higher Quality?
Eitan Gerstner · Journal of Marketing Research · 1985 · 446 citations
Customer Referral Management: Optimal Reward Programs
Eyal Biyalogorsky, Eitan Gerstner, Barak Libai · Marketing Science · 2001 · 322 citations
Loss Leader Pricing and Rain Check Policy
James D. Hess, Eitan Gerstner · Marketing Science · 1987 · 191 citations
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