Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Social Ties and Word-of-Mouth Referral Behavior

Jacqueline Johnson Brown, Peter H. Reingen · Journal of Consumer Research · 1987 · 2.4K citations

Social Sciences, Sociology, Interpersonal Communication +16

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

Business, Marketing, Social Psychology +17

Customer Satisfaction and Word of Mouth

Eugene W. Anderson · Journal of Service Research · 1998 · 2.1K citations · Full text

Business, Marketing, Marketing Management +10

Perspective: Complexity Theory and Organization Science

Philip C. Anderson · Organization Science · 1999 · 2.1K citations

Management, Organization Studies, Strategic Management +16