Paul M. Herr

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

Business, Marketing, Social Psychology +17

On the consequences of priming: Assimilation and contrast effects

Paul M. Herr, Steven J. Sherman, Russell H. Fázio · Journal of Experimental Social Psychology · 1983 · 537 citations

Social Sciences, Psychology, Social Psychology +5

Consequences of priming: Judgment and behavior.

Paul M. Herr · Journal of Personality and Social Psychology · 1986 · 475 citations

Social Sciences, Psychology, Social Psychology +5

Toward a process model of the attitude–behavior relation: Accessing one's attitude upon mere observation of the attitude object.

Russell H. Fázio, Martha C. Powell, Paul M. Herr · Journal of Personality and Social Psychology · 1983 · 336 citations

Social Sciences, Psychology, Social Psychology +11

Priming Price: Prior Knowledge and Context Effects

Paul M. Herr · Journal of Consumer Research · 1989 · 336 citations

Social Sciences, Marketing, Psychology +9