Concepedia

John Kim

JK

10

Publications

2.4K

Citations

10

H-Index

1991

Active since

Affiliations

Oakland University(Current)

University of Toledo

University of Minnesota

John Kim is an author at Oakland University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessInteractive MarketingArtsBrand EquityBrand StrategyBrand AwarenessBrand Management

Publications per year

1991–2018

10

Publications

10

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

Examining the Role of Brand Equity in Business Markets: A Model, Research Propositions, and Managerial Implications

John Kim, David A. Reid, Richard E. Plank et al. · Journal of Business-to-Business Marketing · 1999 · 55 citations

Marketing, Customer Satisfaction, Personal Branding +14

The unrealized value of incentivized eWOM recommendations

John Kim, Gillian Naylor, Eugene Sivadas et al. · Marketing Letters · 2015 · 53 citations

Group Recommenders, Interactive Marketing, Management +7

Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims

Frank R. Kardes, John Kim, Jeen‐Su Lim · Journal of Business Research · 1994 · 51 citations

Cognitive Science, Behavioral Decision Making, Bias +15

What makes users rate (share, tag, edit...)?

Paul Fugelstad, Patrick C. Dwyer, Jennifer Filson Moses et al. · 2012 · 38 citations · Full text

Online Communities, Social Influence, Information Sharing +21

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