Frank R. Kardes

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

Business, Marketing, Social Psychology +17

On the automatic activation of attitudes.

Russell H. Fázio, David M. Sanbonmatsu, Martha C. Powell et al. · Journal of Personality and Social Psychology · 1986 · 2K citations

Social Sciences, Psychology, Social Psychology +10

On the automatic activation of attitudes.

Russell H. Fázio, David M. Sanbonmatsu, Martha C. Powell et al. · Journal of Personality and Social Psychology · 1986 · 1.9K citations

Social Sciences, Psychology, Social Psychology +10

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer Bechkoff et al. · Journal of Marketing · 2009 · 899 citations

Business, Marketing, Marketing Management +12

Toward a more nuanced understanding of the statistical properties of a median split

Dawn Iacobucci, Steven S. Posavac, Frank R. Kardes et al. · Journal of Consumer Psychology · 2014 · 484 citations

Natural Sciences, Mathematics, Probability Theory +9