Statistics
Publications
2
Citations
1.4K
H-Index
2
Active since
2008
Affiliations
Jennifer Bechkoff is an author at San Jose State University specializing in marketing management, sales volume growth, and anonymity in online interaction.
Publications per year
2008–2009
2
2
The Role of Customer Gratitude in Relationship Marketing
Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer Bechkoff et al. · Journal of Marketing · 2009 · 899 citations
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