Cheryl Burke Jarvis

The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended Solutions.

Scott MacKenzie, Philip M. Podsakoff, Cheryl Burke Jarvis · Journal of Applied Psychology · 2005 · 1.6K citations

Measurement Theory, Reflective-indicator Measurement Models, Engineering +25

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer Bechkoff et al. · Journal of Marketing · 2009 · 882 citations

Relationship Marketing, Customer Satisfaction, Hospitality Marketing +15

Customer positivity and participation in services: an empirical test in a health care context

Andrew S. Gallan, Cheryl Burke Jarvis, Stephen Brown et al. · Journal of the Academy of Marketing Science · 2012 · 309 citations

Customer Satisfaction, Empirical Test, Service Quality +14

Frontline employee motivation to participate in service innovation implementation

Susan Cadwallader, Cheryl Burke Jarvis, Mary Jo Bitner et al. · Journal of the Academy of Marketing Science · 2009 · 301 citations

Service Innovation, Innovation Leadership, Frontline Employee Motivation +5

Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification

Paul W. Fombelle, Cheryl Burke Jarvis, James Ward et al. · Journal of the Academy of Marketing Science · 2011 · 74 citations

Social Identity, Organizational Identification, Organizational Identity +15