Concepedia
Statistics
Publications
47
Citations
40.2K
H-Index
39
Active since
1980
Affiliations
Arizona State University(Current)
California State University, Chico
Southern Illinois University Carbondale
Georgia State University
Mary Jo Bitner is an author at Arizona State University specializing in marketing, business, and services marketing.
Publications per year
1980–2023
Servicescapes: The Impact of Physical Surroundings on Customers and Employees
Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations
Business, Marketing, Organizational Behavior +10
Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
Mary Jo Bitner · Journal of Marketing · 1990 · 4.3K citations
Business, Marketing, Marketing Management +17
The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
Mary Jo Bitner, Bernard H. Booms, Mary Stanfield Tetreault · Journal of Marketing · 1990 · 4.2K citations
Management, Hospitality Management, Organizational Behavior +15
Mary Jo Bitner · Journal of Marketing · 1992 · 3.8K citations
Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
Matthew L. Meuter, Amy L. Ostrom, Robert I. Roundtree et al. · Journal of Marketing · 2000 · 2.9K citations
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