Concepedia

Bernard H. Booms

BH

Statistics

Publications

14

Citations

9.9K

H-Index

13

Active since

1966

Affiliations

Arizona State University(Current)

University of Washington Tacoma

Behavioral Tech Research, Inc.

Georgia State University

George Mason University

Bernard H. Booms is an author at Arizona State University specializing in management, hospitality management, and marketing.

Publications per year

1966–2016

14

Publications

14

The Service Encounter: Diagnosing Favorable and Unfavorable Incidents

Mary Jo Bitner, Bernard H. Booms, Mary Stanfield Tetreault · Journal of Marketing · 1990 · 4.2K citations

Management, Hospitality Management, Organizational Behavior +15

The Service Encounter: Diagnosing Favorable and Unfavorable Incidents

Mary Jo Bitner, Bernard H. Booms, Mary Stanfield Tetreault · Journal of Marketing · 1990 · 2.1K citations

Management, Hospitality Management, Organizational Behavior +15

Critical Service Encounters: The Employee's Viewpoint

Mary Jo Bitner, Bernard H. Booms, Lois A. Mohr · Journal of Marketing · 1994 · 1.5K citations

Management, Hospitality Management, Organizational Behavior +15

Critical Service Encounters: The Employee's Viewpoint

Mary Jo Bitner, Bernard H. Booms, Lois A. Mohr · Journal of Marketing · 1994 · 802 citations

Management, Hospitality Management, Organizational Behavior +15

Marketing Strategies and Organizational Structures for Service Firms

Bernard H. Booms, Mary Jo Bitner · Medical Entomology and Zoology · 1981 · 761 citations

Business, Marketing, Marketing Management +16

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