Concepedia

Richard E. Plank

RE

43

Publications

2.5K

Citations

27

H-Index

1980

Active since

Affiliations

Western Michigan University(Current)

University of South Florida

University of Toledo

Florida Polytechnic University

William Paterson University

Richard E. Plank is an author at Western Michigan University specializing in business, management, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionBusiness StrategyConsumer BehaviorSales ManagementRelationship MarketingMarketing Management

Publications per year

1980–2019

43

Publications

43

Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale

Judith H. Washburn, Richard E. Plank · The Journal of Marketing Theory and Practice · 2002 · 609 citations

Customer Satisfaction, Brand Equity, Personal Branding +11

Total Cost of Ownership Models: An Exploratory Study

Bruce G. Ferrin, Richard E. Plank · Journal of Supply Chain Management · 2002 · 226 citations

Total Cost, Business Analytics, Tco Computations +20

The modified CETSCALE: validity tests in the Czech Republic, Hungary, and Poland

Jay D. Lindquist, Irena Vida, Richard E. Plank et al. · International Business Review · 2001 · 126 citations

Reliability, Validity Tests, Engineering +8

The effect of intercultural sensitivity on employee performance in cross‐cultural service encounters

Steve Sizoo, Richard E. Plank, Wilfried Iskat et al. · Journal of Services Marketing · 2005 · 122 citations

Customer Satisfaction, Cross-cultural Marketing, Business Culture +28

Maintaining Buyer‐Supplier Partnerships

Robert Landeros, Robert Reck, Richard E. Plank · International Journal of Purchasing and Materials Management · 1995 · 112 citations

Negotiation, Client-supplier Relationships, United States +19

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