Concepedia
Statistics
Publications
36
Citations
2.4K
H-Index
26
Active since
1998
Affiliations
University of Ljubljana(Current)
University of Northern Colorado
University of Wisconsin–Madison
University of Tennessee at Knoxville
Drake University
Irena Vida is an author at University of Ljubljana specializing in business, marketing, and consumer behavior.
Publications per year
1998–2023
Domestic consumption: rational, affective or normative choice?
Irena Vida, James Reardon · Journal of Consumer Marketing · 2008 · 197 citations
Social Sciences, Marketing, Social Psychology +11
Disentangling the impact of different innovation types, financial constraints and geographic diversification on SMEs' export growth
Mateja Bodlaj, Selma Kadić‐Maglajlić, Irena Vida · Journal of Business Research · 2018 · 155 citations
Business, Business Economics, International Business +17
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
James Reardon, Chip E. Miller, Irena Vida et al. · European Journal of Marketing · 2005 · 146 citations
Business, Marketing, Marketing Management +17
International expansion of retail firms: A theoretical approach for future investigations
Irena Vida, Ann Fairhurst · Journal of Retailing and Consumer Services · 1998 · 145 citations
Business, International Business, Retail Management +17
Purchase behavior in favor of domestic products in the West Balkans
Tanja Dmitrović, Irena Vida, James Reardon · International Business Review · 2009 · 140 citations
Business, Economics, Marketing +16
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