Concepedia

James Reardon

JR

40

Publications

2.2K

Citations

24

H-Index

1996

Active since

Affiliations

University of Northern Colorado(Current)

Drake University

University of Ljubljana

Missouri State University

University of Tennessee at Knoxville

James Reardon is an author at University of Northern Colorado specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorEducationCultureEconomicsBehavioral Decision MakingPsychology

Publications per year

1996–2023

40

Publications

40

Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?

Denny E. McCorkle, James Reardon, Joe F. Alexander et al. · Journal of Marketing Education · 1999 · 215 citations

Group Assessment, Marketing Students, Project Management +18

Domestic consumption: rational, affective or normative choice?

Irena Vida, James Reardon · Journal of Consumer Marketing · 2008 · 194 citations

Customer Satisfaction, Consumer Economics, Behavioral Decision Making +18

Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures

Jhinuk Chowdhury, James Reardon, Rajesh Srivastava · The Journal of Marketing Theory and Practice · 1998 · 188 citations

The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies

James Reardon, Chip E. Miller, Irena Vida et al. · European Journal of Marketing · 2005 · 146 citations

Consumer Uncertainty, Negative Aad, Economic Development +19

Purchase behavior in favor of domestic products in the West Balkans

Tanja Dmitrović, Irena Vida, James Reardon · International Business Review · 2009 · 138 citations

Economics, Consumer Culture, Purchase Behavior +13

Rows per page

1–5 of 40