Concepedia
Statistics
Publications
18
Citations
1.2K
H-Index
17
Active since
1987
Affiliations
University of Northern Colorado(Current)
Missouri State University
Salisbury University
University of Montana
Pacific Lutheran University
Denny E. McCorkle is an author at University of Northern Colorado specializing in marketing, marketing management, and business.
Publications per year
1987–2017
Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?
Denny E. McCorkle, James Reardon, Joe F. Alexander et al. · Journal of Marketing Education · 1999 · 217 citations
Management, Marketing, Marketing Management +13
The role of perceived risk in mail order catalog shopping
Denny E. McCorkle · Journal of Direct Marketing · 1990 · 119 citations
Social Sciences, Marketing, Marketing Management +10
The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition
Chip E. Miller, James Reardon, Denny E. McCorkle · Journal of Marketing · 1999 · 116 citations
Business, Business Economics, Retail Management +6
A consumer model for channel switching behavior
James Reardon, Denny E. McCorkle · International Journal of Retail & Distribution Management · 2002 · 92 citations
Management, Marketing, Marketing Management +17
Developing Self-Marketing Skills: Are Marketing Students Prepared for the Job Search?
Denny E. McCorkle, Joe F. Alexander, James Reardon et al. · Journal of Marketing Education · 2003 · 74 citations
Business, Marketing, Marketing Management +7
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