Chip E. Miller

The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies

James Reardon, Chip E. Miller, Irena Vida et al. · European Journal of Marketing · 2005 · 146 citations

Consumer Uncertainty, Negative Aad, Economic Development +19

The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition

Chip E. Miller, James Reardon, Denny E. McCorkle · Journal of Marketing · 1999 · 115 citations

Buying Behavior, Sales Management, Retail Environment +15

The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition

Chip E. Miller, James Reardon, Denny E. McCorkle · Journal of Marketing · 1999 · 62 citations

Buying Behavior, Retail Structure, Category Killers +15

Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures

James Reardon, Chip E. Miller, Bram Foubert et al. · Journal of International Marketing · 2006 · 36 citations

Behavioral Decision Making, Affective Variable, Social Psychology +23

The Impact of Testing Frequency on Student Performance in a Marketing Course

Nathan D. Kling, Denny E. McCorkle, Chip E. Miller et al. · Journal of Education for Business · 2005 · 35 citations

Teacher Education, Testing Frequency, Behavioral Sciences +15