Journal of Direct Marketing

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer · 1997 · 496 citations

Business, Marketing, Marketing Management +8

Consumer awareness of name removal procedures: Implications for direct marketing

Mary J. Culnan · 1995 · 227 citations

Business, Marketing, Marketing Management +12

Direct marketing and the use of individual-level consumer information: Determining how and when ?privacy? matters

Glen Nowak, Joseph E. Phelps · 1997 · 193 citations

Business, Marketing, Marketing Management +10

Customer lifetime valuation to support marketing decision making

F. Robert Dwyer · 1989 · 187 citations

Business, Marketing, Marketing Management +8

Understanding privacy concerns

Glen Nowak, Joseph E. Phelps · 1992 · 179 citations

Business, Marketing, Marketing Management +17