Joseph E. Phelps

Privacy Concerns and Consumer Willingness to Provide Personal Information

Joseph E. Phelps, Glen Nowak, Elizabeth Ferrell · Journal of Public Policy & Marketing · 2000 · 1K citations

Consumer Uncertainty, Information Type, Consumer Study +17

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

Joseph E. Phelps, Regina Lewis, Lynne Mobilio et al. · Journal of Advertising Research · 2004 · 928 citations

Digital Marketing, Pass Along Email, Targeted Advertising +24

Antecedents and consequences of consumer privacy concerns: An empirical investigation

Joseph E. Phelps, Giles D’Souza, Glen Nowak · Journal of Interactive Marketing · 2001 · 269 citations

Direct marketing and the use of individual-level consumer information: Determining how and when ?privacy? matters

Glen Nowak, Joseph E. Phelps · Journal of Direct Marketing · 1997 · 193 citations

Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research

Glen Nowak, Joseph E. Phelps · Journal of Current Issues & Research in Advertising · 1994 · 178 citations

Targeted Advertising, Advertising, Interactive Marketing +15