Joseph E. Phelps

Privacy Concerns and Consumer Willingness to Provide Personal Information

Joseph E. Phelps, Glen Nowak, Elizabeth Ferrell · Journal of Public Policy & Marketing · 2000 · 1K citations

Business, Marketing, Public Policy +17

Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email

Joseph E. Phelps, Regina Lewis, Lynne Mobilio et al. · Journal of Advertising Research · 2004 · 937 citations

Business, Marketing, Marketing Management +16

Antecedents and consequences of consumer privacy concerns: An empirical investigation

Joseph E. Phelps, Giles D’Souza, Glen Nowak · Journal of Interactive Marketing · 2001 · 275 citations

Business, Marketing, Marketing Management +13

Direct marketing and the use of individual-level consumer information: Determining how and when ?privacy? matters

Glen Nowak, Joseph E. Phelps · Journal of Direct Marketing · 1997 · 193 citations

Business, Marketing, Marketing Management +10

Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research

Glen Nowak, Joseph E. Phelps · Journal of Current Issues & Research in Advertising · 1994 · 180 citations

Business, Marketing, Marketing Management +16