Concepedia
Statistics
Publications
5
Citations
1.1K
H-Index
Active since
2004
Affiliations
University of Alabama(Current)
University of Kentucky
Regina Lewis is an author at University of Alabama specializing in communication, arts, and social media.
Top concepts
ArtsSocial MediaCommunicationMarketingManagementAdvertisingMedia MarketingDigital MarketingMass CommunicationInteractive Marketing
Publications per year
2004–2021
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
Joseph E. Phelps, Regina Lewis, Lynne Mobilio et al. · Journal of Advertising Research · 2004 · 928 citations
Digital Marketing, Pass Along Email, Targeted Advertising +24
The Effects of Season-Long Vitamin D Supplementation on Collegiate Swimmers and Divers
Regina Lewis, Maja Redzic, D. Travis Thomas · International Journal of Sport Nutrition and Exercise Metabolism · 2013 · 69 citations · Full text
The Black butterfly: The harmful politics of race and space in America
Regina Lewis, Andrew Sullivan · Journal of Public Affairs Education · 2021 · 38 citations
Contemporary Racism, Critical Race Theory, Black Experience +13
Initiating dialogue on social media: An investigation of athletes’ use of dialogic principles and structural features of Twitter
Brandi Watkins, Regina Lewis · Public Relations Review · 2014 · 35 citations
Structural Features, Social Media, Interpersonal Communication +9
Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Teams’ Mobile Apps
Brandi Watkins, Regina Lewis · International Journal of Sport Communication · 2014 · 27 citations
Digital Marketing, Brand Strategy, Sports Sponsorship +28
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