Brandi Watkins - Concepedia

Author

Brandi Watkins

Virginia Tech ORCID

Also Known As

Brandi A. Watkins, Brandi Watkins

Publications

1.6K

Citations

H-Index

Concepts

All Affiliations

Virginia Tech University of Alabama

About

Brandi Watkins is an author at Virginia Tech specializing in communication, arts, and social media.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	7	7	413
2	Management	5	5	1.2K
3	Language Studies	2	2	188
4	Social Sciences	2	2	87
5	Business	1	1	58

Brandi Watkins

Publications

1.5K

Citations

H-Index

Page 1

	Year	Citations
YouTube vloggers' influence on consumer luxury brand perceptions and intentions Jung Eun Lee, Brandi Watkins Journal of Business Research Customer SatisfactionAdvertisingDigital MarketingInteractive MarketingManagement	2016	935
Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding Brandi Watkins, William J. Gonzenbach Journal of Marketing for HIGHER EDUCATION	2013	130
Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude Brandi Watkins Public Relations Review Social MediaDialogue ManagementInterpersonal CommunicationCommunication EffectsDialogic Principles	2016	129
Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity Jung Eun Lee, Songyee Hur, Brandi Watkins Journal of Brand Management MarketingSocial MediaPersonal BrandingMedia MarketingArts	2018	95
Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media Betsy Roberts Haugh, Brandi Watkins International Journal of Sport Communication Sports FansTweet MeSocial Medium MonitoringCommunicationTag Me	2016	59
Revisiting the Social Identity–Brand Equity Model: An Application to Professional Sports Brandi Watkins Journal of Sport Management Brand StrategyConsumer ResearchProfessional SportsSocial InfluenceSports Consumption	2014	58
Communicating Brand Identity on Social Media: A Case Study of the Use of Instagram and Twitter for Collegiate Athletic Branding Brandi Watkins, Jason W. Lee International Journal of Sport Communication Social Medium MonitoringDigital MarketingBrand StrategySocial InfluenceCommunication	2016	39
Initiating dialogue on social media: An investigation of athletes’ use of dialogic principles and structural features of Twitter Brandi Watkins, Regina Lewis Public Relations Review Structural FeaturesSocial MediaInterpersonal CommunicationSocial Medium MonitoringCommunication Effects	2014	35
Millennials’ Uses and Gratifications on LinkedIn: Implications for Recruitment and Retention Stephanie A. Smith, Brandi Watkins International Journal of Business Communication Digital SocietyEmerging MediaOnline CommunicationDigital MarketingInformation Seeking	2020	29
Winning With Apps: A Case Study of the Current Branding Strategies Employed on Professional Sport Teams’ Mobile Apps Brandi Watkins, Regina Lewis International Journal of Sport Communication Digital MarketingBrand StrategySports SponsorshipFan CommunitiesSports Consumption	2014	27

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