Concepedia

Brandi Watkins

BW

11

Publications

1.5K

Citations

11

H-Index

2013

Active since

Affiliations

Virginia Tech(Current)

University of Alabama

Brandi Watkins is an author at Virginia Tech specializing in communication, arts, and social media.

Top concepts

CommunicationArtsSocial MediaMarketingManagementAdvertisingFan LoyaltyBrand AwarenessMedia MarketingDigital Marketing

Publications per year

2013–2021

11

Publications

11

YouTube vloggers' influence on consumer luxury brand perceptions and intentions

Jung Eun Lee, Brandi Watkins · Journal of Business Research · 2016 · 935 citations

Customer Satisfaction, Advertising, Digital Marketing +12

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding

Brandi Watkins, William J. Gonzenbach · Journal of Marketing for HIGHER EDUCATION · 2013 · 130 citations

Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude

Brandi Watkins · Public Relations Review · 2016 · 129 citations

Social Media, Dialogue Management, Interpersonal Communication +12

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity

Jung Eun Lee, Songyee Hur, Brandi Watkins · Journal of Brand Management · 2018 · 95 citations

Marketing, Social Media, Personal Branding +12

Tag Me, Tweet Me if You Want to Reach Me: An Investigation Into How Sports Fans Use Social Media

Betsy Roberts Haugh, Brandi Watkins · International Journal of Sport Communication · 2016 · 59 citations

Sports Fans, Tweet Me, Social Medium Monitoring +18

Rows per page

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