Concepedia

William J. Gonzenbach

WJ

13

Publications

611

Citations

12

H-Index

1992

Active since

Affiliations

University of Alabama(Current)

University of North Carolina at Chapel Hill

William J. Gonzenbach is an author at University of Alabama specializing in communication, arts, and media effects.

Top concepts

ArtsCommunicationMedia EffectsPublic OpinionPublic Perception StudiesMass CommunicationJournalismSocial InfluencePolitical CommunicationPersuasion

Publications per year

1992–2016

13

Publications

13

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding

Brandi Watkins, William J. Gonzenbach · Journal of Marketing for HIGHER EDUCATION · 2013 · 130 citations

Does a Perceptual Discrepancy Lead to Action? A Meta-analysis of the Behavioral Component of the Third-Person Effect

Jing Xu, William J. Gonzenbach · International Journal of Public Opinion Research · 2008 · 100 citations

Social Psychology, Public Opinion Formation, Cognition +29

Multiple Opinion Climates in Online Forums

Elmie Nekmat, William J. Gonzenbach · Journalism & Mass Communication Quarterly · 2013 · 58 citations

Online Communication, Individual Willingness, Public Opinion +29

Source effects in the micro-mobilization of collective action via social media

Elmie Nekmat, Karla K. Gower, William J. Gonzenbach et al. · Information Communication & Society · 2015 · 54 citations

Effects of news exemplification extended: Considerations of controversiality and perceived future opinion

Stephen D. Perry, William J. Gonzenbach · Journal of Broadcasting & Electronic Media · 1997 · 50 citations

Behavioral Decision Making, Public Opinion, Social Influence +30

Rows per page

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