Journal of Marketing for HIGHER EDUCATION

Key Factors Influencing Student Satisfaction Related to Recruitment and Retention

Kevin M. Elliott, Margaret Healy · 2001 · 760 citations

Education, Higher Education, Higher Education Administration +12

Co-creation in higher education: towards a conceptual model

Mollie Dollinger, Jason M. Lodge, Hamish Coates · 2018 · 361 citations · Full text

Business, Higher Education, Marketing +13

Education as Service: The Understanding of University Experience Through the Service Logic

Irene C. L. Ng, Jeannie Forbes · 2009 · 293 citations

Business, Higher Education, Marketing +12

Potential of the social media as instruments of higher education marketing: a segmentation study

Efthymios Constantinides, Marc C. Zinck Stagno · 2011 · 287 citations

Business, Higher Education, Marketing +15

Strategic Market Planning:

James Lynch · 1990 · 264 citations

Management, Strategic Management, Strategic Planning +1