Concepedia

Efthymios Constantinides

EC

37

Publications

4.5K

Citations

27

H-Index

2002

Active since

Affiliations

University of Twente(Current)

University of Castilla-La Mancha

Universidad de Zaragoza

Universitat Autònoma de Barcelona

Efthymios Constantinides is an author at University of Twente specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingDigital MarketingCommunicationConsumer ResearchSocial MediaBusinessUser ExperienceConsumer Behavior

Publications per year

2002–2023

37

Publications

37

Web 2.0: Conceptual foundations and marketing issues

Efthymios Constantinides, Stefan J Fountain · Journal of Direct Data and Digital Marketing Practice · 2008 · 980 citations · Full text

Web 2.0, Digital Marketing, Interactive Marketing +5

Influencing the online consumer's behavior: the Web experience

Efthymios Constantinides · Internet Research · 2004 · 609 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

The Marketing Mix Revisited: Towards the 21st Century Marketing

Efthymios Constantinides · Journal of Marketing Management · 2006 · 476 citations

Foundations of Social Media Marketing

Efthymios Constantinides · Procedia - Social and Behavioral Sciences · 2014 · 306 citations · Full text

Customer Satisfaction, Viral Marketing, Social Media +15

Potential of the social media as instruments of higher education marketing: a segmentation study

Efthymios Constantinides, Marc C. Zinck Stagno · Journal of Marketing for HIGHER EDUCATION · 2011 · 282 citations

Digital Marketing, Social Marketing, Higher Education Program +17

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