Concepedia

Songyee Hur

SH

5

Publications

199

Citations

5

H-Index

2018

Active since

Affiliations

University of Tennessee at Knoxville(Current)

University of Pennsylvania

Clarion University

Songyee Hur is an author at University of Tennessee at Knoxville specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsGenderCultureFashionTourismBusinessEducation

Publications per year

2018–2020

5

Publications

5

Visual communication of luxury fashion brands on social media: effects of visual complexity and brand familiarity

Jung Eun Lee, Songyee Hur, Brandi Watkins · Journal of Brand Management · 2018 · 95 citations

Marketing, Social Media, Personal Branding +12

“I” or “she/he”? The effects of visual perspective on consumers’ evaluation of brands’ social media marketing: From imagery fluency perspective

Songyee Hur, Heejin Lim, Jewon Lyu · Journal of Global Fashion Marketing · 2019 · 32 citations

Fair trade advertising: Influences of information type and emotional appeal congruency

Songyee Hur, Jung Eun Lee, Leslie Stoel · Journal of Marketing Communications · 2018 · 30 citations

Non-traditional marketplaces in the retail apocalypse: investigating consumers' buying behaviours

Michelle Childs, Tiffany Blanchflower, Songyee Hur et al. · International Journal of Retail & Distribution Management · 2020 · 30 citations

Customer Experience, Consumer Uncertainty, Consumer Research +19

Gender differences in motivations to attend festivals in Saudi Arabia

Faten Alshammari, Jeremy E. Whaley, Songyee Hur et al. · International Hospitality Review · 2019 · 12 citations · Full text

Gendered Perception, Saudi Arabia, Social Psychology +17

Rows per page

1–5 of 5