Concepedia

Michelle Childs

MC

Statistics

Publications

28

Citations

957

H-Index

19

Active since

2010

Affiliations

University of Tennessee at Knoxville(Current)

University of North Carolina at Greensboro

Auburn University

Médecins Sans Frontières

North Carolina State University

Michelle Childs is an author at University of Tennessee at Knoxville specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorBrand StrategyBrandingBrand DevelopmentBrand EquityBrand Awareness

Publications per year

2010–2023

28

Publications

28

Visual storytelling on Instagram: branded photo narrative and the role of telepresence

Heejin Lim, Michelle Childs · Journal of Research in Interactive Marketing · 2020 · 141 citations

Digital Marketing, Narrative And Identity, Communication +23

A win-win solution?: A critical analysis of tiered pricing to improve access to medicines in developing countries

Suerie Moon, Elodie Jambert, Michelle Childs et al. · Globalization and Health · 2011 · 131 citations · Full text

Exterior atmospherics and consumer behavior

Jennifer M. Mower, Minjeong Kim, Michelle Childs · Journal of Fashion Marketing and Management · 2012 · 56 citations

Window Display, Digital Marketing, Consumer Study +20

Reboot biomedical R&D in the global public interest

Soumya Swaminathan, Bernard Pécoul, Noor Hisham Abdullah et al. · Nature · 2022 · 52 citations

Engineering, Biomedical Ethic, Health Policy +7

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Michelle Childs, Hongjoo Woo, Seeun Kim · Journal of Product & Brand Management · 2019 · 44 citations

Consumer Research, Brand Strategy, Corporate Political Activity +25

Rows per page

1–5 of 28