Statistics
Publications
22
Citations
2.3K
H-Index
18
Active since
2004
Heejin Lim is an author at University of Tennessee at Knoxville specializing in marketing, business, and consumer behavior.
Publications per year
2004–2024
22
22
Chung‐Wha Ki, Leslie Cuevas, Sze Man Chong et al. · Journal of Retailing and Consumer Services · 2020 · 640 citations · Full text
M‐loyalty: winning strategies for mobile carriers
Heejin Lim, Richard Widdows, Jungkun Park · Journal of Consumer Marketing · 2006 · 204 citations
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