Statistics
Publications
22
Citations
1.3K
H-Index
16
Active since
1987
Richard Widdows is an author at Purdue University West Lafayette specializing in marketing, business, and consumer behavior.
Publications per year
1987–2015
22
22
M‐loyalty: winning strategies for mobile carriers
Heejin Lim, Richard Widdows, Jungkun Park · Journal of Consumer Marketing · 2006 · 204 citations
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